Growth in the Market: Continued Expansion of End-of-Life Options

It’s been nearly a year since we last talked about human composting and where the new end-of-life option is legal in the United States. According to the National Funeral Directors Association (NFDA), nearly 70 percent of people surveyed are interested in exploring greener funeral options. This is from the 2024 Consumer Awareness and Preferences Report. This continual increase in people interested in more sustainable options is important, so we will continue to revisit this topic as it becomes a more mainstream option that is available broadly.

As a quick refresher, environmentally sustainable deathcare is called Natural Organic Reduction (NOR). It is a process where the human body is encapsulated with alfalfa, straw and sawdust, and in approximately ten weeks, soil is created. Last time we discussed the topic it was legal in six states and now, about a year later, it’s legal in 12 states.

Anything new in any market takes time to gain hold. Even in states where NOR is legal, it might be a few years before that’s ready for the public. For instance, in California, the law was passed in 2022, but won’t take effect until 2027. It will also take time for providers to set up the logistics and equipment needed to make the process a reality for the masses.

In the meantime, we can be happy to see growth and evolution in our field. Your friends at Toledo Memorial Park are always ready to answer any questions you may have. Reach out today about the services we provide and helpful pre-planning options.